Aspiring to greatness.


Knock knock.

Whose there?


Orange who?

Sooo…. Shortly after the initial launch of this here bicycle douchebag (same diff) blog, I began making branded product. By far the biggest project in that realm, and one that to my mind was a gigantic milestone was the production of my first kit in 2010. Since that time I’ve made a kit a year, though on Monday I got the final renderings for 2016’s and I’m liking it the very most;
09-02 front (1)
2016big1 (1)
The back story on this is as follows;

Smack dab in the middle of the 90s, fed up with the seriousness they found in the local mountain bike racing scene, three very fast Nor Cal derelicts named Robert, Sean, and Scott seceded from the ranks and founded a team called The Amigos. Donning their finest orange coveralls, they proceeded to take on all comers in whatever mountain bike race it was they didn’t happen to sleep through, aboard bikes with only one gear, which was at that point little more than a curiosity.

Soon enough, they brought S. Kinevil on as a fourth into their realm, and together they became known as merry pranksters who were more than willing to drink themselves silly, and then barely arrive at the starting line in time before finally tearing the legs off most comers. The final components to the madness were Minneapolis racing legend Gene Oberpriller, and most recently former Retrotec mega pro Smed, making the squad complete.

Like all bright flames however, their careers burned hot but had potential for a limited shelf life, yet just the same, racing, heckling, and not giving a rat’s ass what anyone thought of them was the foundation of their movement. Though it could be argued that their salad days are behind them, they still proudly wear the colors as a lasting homage to the legacy and community of dirtbag bottom dwellers.

It was this heritage that inspired the 2016 AHTBM kit design. It’s a tribute to not only the All Hail The Black Market brand and immediate comrades, but to all who subscribe to a steady diet of good-hearted trouble making aboard two wheels. It is to us that a cap is tipped, and a can is raised.

The Amigos are dead. Long live The Amigos.

Basically, I just took the configuration of my own personal jumpsuit, and applied to it a kit;
(Along with a nod towards the very first set of coveralls I was presented with in 1998);
I can almost smell the stale beer and fluctuating regret from here;
As in past years, for the duration of the initial ordering window, I have vests, bibs, bib knickers, shorts, regular knickers, skin suits, (also with short sleeves), thermal jackets, and both sleeveless, and long sleeved jerseys available.

As far as the graphics go, naturally is there is a back story there as well, which I detailed the other day on The Instagrams;

The devil is in the details. Almost 20 years ago I did a graphic for The Amigos, a variation of which
I drew and painted by hand on three jackets, and five jumpsuits;
Origional amigo
amigos jacket
(Technically I drew it on six jumpsuits if you count that of Amigoman;
amigo man
Finally Brado got ahold of it and at long last, made it nice. Last year we got new coveralls and got the new graphic screen printed on the back. I’ve taken that graphic (replacing ‘Amigos’ with ‘AHTBM’ because becoming an official Amigo involves a great deal of pain) and put it on a kit;
My initial plan was to hand draw and paint the graphic on every kit sold, but that didn’t seem very efficient. Instead I will just pour a beer on them and fart in the bag before they’re shipped.

In the midst of all of this, I even got around to spelling ‘Borracho’ correctly;
So with all of that said, the order window on all of the aforementioned goods runs until Sunday the 24th. Of course the bibs and jerseys will continue to be available after that date, but if you don’t speak now for the rest of it, you can hold your peace, like, forever.

If you’d like to get in on any of these goods, head over to my Voler store and get to getting.

Now then, orange you glad you’re not an asshole child with Justin Bieber hair, about to get ten kinds of punked by someone far, far fiercer than you?

And also that I didn’t say ‘banana‘?

Spread this like it's sick

Leave a Reply

11 Responses to “Aspiring to greatness.”

  1. jac January 13, 2016 at 7:53 am #

    I should have kept my orange jump suite… ah jail, everyone ends up there some time in their life in some form or fashion …

  2. Randy January 13, 2016 at 8:13 am #

    Can I still get on the order?

    • Stevil January 13, 2016 at 8:30 am #

      You? No. Everybody else? No problem.

  3. bRado January 13, 2016 at 9:38 am #

    This was a fun collaboration over a bunch of years (beers) . let’s try to do more this year!

  4. Yukon Alvin January 13, 2016 at 11:34 am #

    You were even thinking about your Canadian Amigos, knickers and thermal wind vest coming my way. Man, we are taking a beating on the exchange. If your going to go broke might as well look good!

  5. Crank January 13, 2016 at 12:40 pm #

    Amercan sign on back, cant tell by photo. “DFTSL”?

    • Stevil January 13, 2016 at 4:11 pm #


  6. Caroline January 13, 2016 at 5:43 pm #

    LOFL – love the accompanying brand fucking new add.

  7. scooper January 13, 2016 at 7:58 pm #

    Thank you !!!

  8. nat January 14, 2016 at 3:31 pm #

    you said banana

  9. zeke January 16, 2016 at 10:29 am #

    My favorite kit yet!
    Now to find the money to get one.