We're back at the end of the world again.

We're back at the end of the world again.

Jesus this shit is getting tired, but I do still enjoy this video.

So, it was in a Guardian article I read over the weekend whereI learned an interesting term- 'Hypernormalization'. I've considered the fact that I've intentionally kept this platform generally consistent in promotion of bummer life-free content, as it seems you can't swing a cat without hitting ten bummer life-full feeds in every direction. But am I putting my head in the sand? Not at all. Like everyone, I'm just trying to maintain some degree of normalcy.

A brief excerpt regarding this response reads like so;

How do you describe when everything feels wrong, but at the same time, everyone is acting like it’s normal?⁠

Hypernormalization might be the word that you’re looking for.⁠

The term describes life in a society where institutions are crumbling, but people are still carrying on their lives like normal.⁠

“What you are feeling is the disconnect between seeing that systems are failing, that things aren’t working … and yet the institutions and the people in power just are, like, ignoring it and pretending everything is going to go on the way that it has,” digital anthropologist Rahaf Harfoush explains in a video.⁠

The increasing instability of the US’s democratic norms has prompted these references to hypernormalization. Donald Trump is dismantling government checks and balances, billionaire tech moguls like Elon Musk are helping the government consolidate power and institutions that keep Americans healthy and informed are being haphazardly diminished.⁠

What makes dysfunction so dangerous is that we might simply learn to live with it. But understanding hypernormalization gives us language – and permission – to recognize when systems are failing, and clarifies the risk of not taking action when we can.⁠

“Meaningful change requires collective awakening and decisive action,” says Harfoush. “And we need to start now.”⁠

How I kickstart collective awakening and decisive action however I've yet to find in the manual.

One thing I can elaborate on is the absolute need to periodically find time to play, which I've recently done in my friend's front yard in the form of the beginnings of a tiny truck course;

Tearing myself away from it so I could go to work the other night was a monumental bummer.

I did get the chance to do a quick shakedown run up the creek though, and it works real good;
It figures the world would end just as I figured a real good place to play with my toys.

In bike news, Donkelope Greg recently did me a solid and helped with the ultimate Northern Californication of my beloved Blue Collar one speed cross bike;

I swapped my Paul mini moto brakes for Avid Shortys, so minus a Nor-Cal point for that, but plus two for the Paragon hardware, and the handjob.

Blessed be. 

Before I take my leave of this wretched place, I wouldn't be a good business person of I didn't notify folks that I have a short run of the Mood Patches back in stock;
Mood patchI got these made after talking a hyper-reluctant Corndog into making us a small run of Dank cüzies featuring them. I'll definitely have them by next Wizard Staff Day, which I should note happened again on Saturday for the 14th time since 2011. (I've done something like, 18, but who's counting?)

It was generally low key world wide since we've all got other things on our minds, I did 0% promotion, and I had to work that night. I did my due diligence however, as did the contingent in Santa Ana, California, at the behest of Handsome AK;
His crew is so committed, they even got cool cards made;
Meanwhile I'm just hanging out up here with a discombobulated crew of noncommittal ne'er-do-wells. Provided we're still here, I promise to do better in 2026.

Lastly, I will steer clear from all of this mumbo jumbo and simply offer you the brand newest episode of Revolting;
Bringing us not only to the edge of the world's end, but the end of the post as well.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.