I’m often times down, but will never be out.


This phrase came to me in a moment of inspiration this weekend regarding nothing in particular.

It did however have at least one foot in the wildly ridiculous lawsuit that Specialized has brought against independent Calgary bicycle shop, ‘Cafe Roubaix Bicycle Studio’.

This story has gained a huge about of traffic in the short time it’s been alive on the interwebs, (as of yesterday morning, the story had been shared over 29,000 times), and after having spoken with Roubaix Bicycle Studio proprietor Dan Richter this weekend, (while ordering one of his shirts, natch) it’s opened the floodgates of support for his cause from all over the world. Certainly as it would appear over on Specialized’s Facebook page (at least until some minion’s delete finger gets fired up), the cycling community at large is going to bat for Dan and not taking this sitting down.

As a matter of fact, just to be a fly in the ointment, I’ve changed the name of a couple items in my store to reflect my disdain for Specialized’s mode of operation;
Screen Shot 2013-12-07 at 11.16.33 AM
Screen Shot 2013-12-07 at 11.22.46 AM
The items in question are my wildly popular Roubaix socks (formerly my ‘Mr. Blacksocks’ socks), and my Specialized Cap That’s Epic At Enduro Stump Jumping in Roubaix (formerly my ‘red and black Chuey cap’).

After having appropriated intellectual property from Danzig (and by extension, Plan Nine Records, Marvel Comics, and Disney), Anheuser Busch, (Rainier, Hamms, and Miller as well), Pontiac (General Motors), and the generally litigious Spike Lee, I would have thought I could have at least received a cease and desist letter, but so far no such luck.

For their slight, I declare that Specialized is welcome to exactly half of my net worth, which ironically is equal to the dollar amount I will spend on their product from this day forward;
While they’re at it, there are a few other people they might want to go after as well;
Screen Shot 2013-12-08 at 10.46.43 AM
And so it goes, which of course brings us to this;
And finally this;
Innovate or die™, and sue everyone you can in the process.

But let’s get that unpleasantness out of the way and well behind us for the moment. As many might know, the cyclocrossingers of a one speed variety had their World Championships this weekend, and the ever fashionable Dylan VanWeelden was acting as the AHTBM photo correspondent. It was in the wee hours of yesterday morning that he sent the following communication;


The first day of SSCXWC qualifying heats at the Bilenky Junk Yard were quite the spectacle. Attached are a few of my key photos to showcase the energy of the day;
You’d be proud man. It’s a shit show over here. Only 2 people left in the ambulance. The owner of the junkyard tried showing me dead bodies he’s taken in.


It looks like a paralyzingly bad time, and I’m sorry for my compatriots who had to endure it.

Lastly, from my former partner in crime at Swobo, The Skipper, I received a text containing a video, the likes of which I’m amazed hasn’t gone completely bananas on the internet;

Or maybe it has and I just missed it.

If the latter is the case, it shouldn’t come as any surprise as I tend to avoid the bike part of the World Wide Web like the plague.

And so it goes, always down, never out.

Except for the loop. I’m generally always out of that.

Spread this like it's sick

Leave a Reply

20 Responses to “I’m often times down, but will never be out.”

  1. Largo December 9, 2013 at 6:29 am #

    Epic Designs, now Revelate Design in Anchorage Ak found itself facing the corporate might of The Big S a couple of years or so ago, hence the name change. Goes to show that just because you’re a bike builder don’t mean shit about being good corporate citizens.
    Fuck you Specialized.

  2. david December 9, 2013 at 6:32 am #

    You forgot the Little Mermaid formerly-known-as Ariel

  3. Crank December 9, 2013 at 6:48 am #

    Specialized is now the Michael Vick of the bicycle industry in my book. I refuse to wear, purchase or gift any nike(small N) forever. I vote that specialized now be given the same. Somehow, specialized looks better than Specialized.

  4. Latarian December 9, 2013 at 8:09 am #

    I’m sure if Specialized sues you, Loudass will defend you pro bono.

    • Loudass, Esq. December 10, 2013 at 3:24 pm #

      I’m on retainer. Come at me bro.

  5. trama December 9, 2013 at 9:06 am #

    How is Chuey?


    • Stevil December 9, 2013 at 9:22 am #

      He’s maintaining. Supposedly has his pre-trial in a week and a half, but it’s already been postponed once. Pushbike is hosting a fund raiser for him on the 19th and we still have his page for anyone who might have a five or ten spot to throw towards his defense. http://www.youcaring.com/other/chuey-s-legal-fund/95490

  6. Duncan December 9, 2013 at 9:33 am #

    Let me be the first to point out that Cafe Roubaix is located in Cochrane, Alberta, home of a certain giant-slaying hero of recent alternate-universe past: Cru Jones.

  7. Double D All-Time December 9, 2013 at 9:46 am #

    I can honestly say I’ve never bought/owned anything from that “s” company (I only use the first letter because I may face charges by using full name) and never will. LAME™.

    • Loren December 9, 2013 at 4:49 pm #

      Never forget the Stumptown! Everything specialized makes is a gimmick laden bass ackward spec’d pos. If you call it something fancy, they will be duped. The bad part is, most of the manufacturers think they have to follow suit to remain relevant with all of their “innovations”.

  8. catboxx December 9, 2013 at 11:38 am #

    Amen Stevil. Thank you for bringing this to the attention of all of us cycling derelicts. Let the revolution begin! Use the power of the mighty dollar to show S that their actions will have a negative effect on their empire and their bottom line.

  9. Josh RVA December 9, 2013 at 2:04 pm #

    That video was Fahr-RAD! Oh and fuck specialized of course.

  10. bikenerd December 9, 2013 at 6:03 pm #

    Specialized’s new motto is apparently ‘Litigate or Die’.

    • bikenerd December 9, 2013 at 6:06 pm #

      Oops I just now noticed that that’s what you said on your FB post. What an Epic™ fuckup on my part.

  11. Duncan December 9, 2013 at 7:24 pm #

    Oh, and just so you know, Specialized has copyrighted the color red (no shit), so that blood in the sink better not be yours our you’ll be getting a “cease and desist (bleeding)” letter, ASAP.

  12. Max Kullaway December 10, 2013 at 10:22 am #

    As a small scale custom framebuilder i am not a big fan of “S” because of the gross tactics that they employ in our industry. That being said, i do like their h2o bottles and would be interested to hear other peoples alternatives the “S” bottles. Whatcha got?

    • Stevil December 10, 2013 at 1:34 pm #

      CamelBak seems to be the best game in town.

      • phatty P December 11, 2013 at 9:26 am #

        podium,big chill-ps-specialized ripped their design off as well. bike industry is dumb. ps-anobdy who is selling their now “worthless” 26″ Mtn Bike(s) let me know.

  13. sparklemotion December 10, 2013 at 12:02 pm #

    Dang, I want one of those unicorns heads real bad.